With Valentine’s Day on the horizon and with no opportunity to do anything outside of the house, I’m sure those who aren’t single are looking for something to wear, perhaps a spot of lingerie, to make the day a little bit more interesting. I have spoken a lot about Lounge Underwear on my blog and I might like a bit of Lounge Underwear for my everyday, slightly sexy, comfortable underwear but if I am looking for downright sexy then Bluebella is my go to brand.
Bluebella
For those of you who aren’t familiar with Bluebella, let me give you a brief rundown of the brand. Bluebella is a British brand created in 2005 so it isn't that old but it has taken the lingerie market by storm. On the Bluebella website they describe the brand, 'Fashion-led luxurious lingerie and nightwear collections designed for spirited and style conscious women. Bluebella is a lingerie brand with strength and modernity at its heart; created to redefine sensuality.' (Bluebella) I first spotted the brand in John Lewis where I instantly fell in love with the slightly risque, yet well structured designs which were high quality but not as pricey as some of the other brands that I buy from.
Ever since I discovered the brand I have continued to love their designs and how they make me feel. Not only that but if you look at their website or Instagram, they use a diverse cast of models and it is something that even the most inclusive brands seem to miss. When I see ads for Bluebella I see women with small boobs like myself which makes it easier to see myself wearing the underwear which to be honest is not something I see with many other brands. Yes Lounge Underwear do a good job but there are no small boobs to be seen and don't get me started on Victoria's Secret. Agent Provocateur manage to show small boobed women so why can't everyone else? Having said that there are no plus sized models in sight when it comes to Agent Provocateur which is disappointing. Bluebella definitely win when it comes to re-imagining lingerie advertising and doing what every brand should be doing which is including everyone. Their social media is a testament of how diversity within modelling can be done.
Redefining Confidence
The Designs
Personally I will be looking to add the Sawyer set to my collection next time I can find a discount code for the website but take a look at the website and see which styles stand out to you - Bluebella. I love brands like Lounge Underwear and I buy from them all the time but I do think they don't quite hit the mark on truly sexy styles, their Intimates range do but they cost upwards of £80 whereas Bluebella is much cheaper and much sexier.
I have always assumed a lot of people knew about Bluebella but I'm beginning to think it is a hidden gem among the lingerie world so what better time than Valentine's to shine a light on such a beautiful lingerie brand. With their sexy and sophisticated designs you are sure to impress this season, whether you are looking to show off to your partner or if you just want to feel good about yourself, Bluebella will give you a big confidence boost and won't cost nearly as much as a set from Agent Provocateur.
Have you tried Bluebella? What do you think of their underwear?
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